Australia’s fastest-growing tourist destination is a sleepy island of half a million people still mocked by many mainlanders for being a backwater.
Chinese tourists remain the biggest spenders in Australia, government data released Wednesday showed. Their love affair with Tasmania started in 2013 when model Zhang Xinyu posted a selfie from Shanghai cuddling a lavender-stuffed teddy bear she bought at a tourist attraction in the state. They became even more enamored after a visit from President Xi Jinping the following year.
Visitors to Tasmania can enjoy a world-renowned art gallery in capital city Hobart, world-heritage listed wilderness attractions, wineries, a growing food scene and some of the cleanest air in Australia.
Australia is pushing to further bolster U.S. visits with a new tourism campaign, which first aired as a spoof trailer for a new Crocodile Dundee film during the Super Bowl. The government aims to grow the American market to A$6 billion by 2020.